RushCard co-founder Russell Simmons joined us in Queens, NY for the launch of our Keep the Peace 2015 initiative. This marks the start of the third consecutive year that the RushCard team has come together in support of our collective commitment to giving back to the people we serve. This year, we’re again mobilizing around the goal of reducing violence in our communities and the communities of our Members.
As part of Keep the Peace 2015, we at RushCard are supporting six impactful, local community organizations around the country (through $25,000 grants to each) that are successfully using new and creative ways to decrease violence in their neighborhoods and empower people in their communities.
LIFE Camp, based in Queens, NY is the first charity that we are showing love to as part of our Keep the Peace program. LIFE Camp works to reduce violence in the community by promoting peaceful actions as a way to create a better, happier society. Reducing violence is only the first pillar of their mission. They also work to build partnerships between the public and private sectors to respond to youth violence, develop teens and adults into leaders, and teach the community to value their own lives as well as each other’s.
We love LIFE Camp’s mission and the on-the-ground work they’ve been doing. Their amazing Work Readiness program gives young people — who otherwise might get involved in criminal behavior because the resources available to help them succeed have decreased — job skills training, resume development, online job search training, OSHA certification, and the ability to partner with community organizations.
Russell and LIFE Camp were at the Catherine & Count Basie Middle School 72 in Jamaica, Queens — the neighborhood where he grew up — for a basketball game between the New York Police Department (NYPD) and LIFE Camp members. During halftime, Russell did a meditation focused on respecting each other in our interconnected world. Not your usual halftime show!
After the game, Russell talked about being your own leader. He also talked about the importance of taking time to be still and breathe, especially before challenging situations where a decision that can cost you your life is made. Then he led over 250 people outside of the school in yoga and meditation. He based his meditation on his new app Meditation Made Simple, a step-by-step meditation tool that is helping users to de-stress, refocus, and perfect their mindfulness techniques.
Our Keep the Peace 2015 program had an incredibly inspirational start, thanks to Russell and LIFE Camp. We’ll be announcing more organizations and initiatives that are part of this program over the coming weeks right here on the blog, so stay tuned!
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