Entrepreneur. Small business expert. Founder and CEO. Digital Influencer. We pinched ourselves when we heard that Erica Nicole would be featured in the next series of videos on our Facebook page, to share some of her wisdom and advice.
Erica Nicole is the founder and CEO of YFS Magazine, one part of the Young, Fabulous & Self-EmployedTM brand. YFS Magazine is the go-to digital publication for those in, or interested in, startups, small businesses, and entrepreneurship. And who better than Erica — who was named one of the ‘15 Female Entrepreneurs to Watch in 2015’ by Entrepreneur magazine — to be the brains behind such an invaluable and informative resource.
Erica is all about self-empowerment and drive (these must be her secrets to success…), but these traits don’t get in the way of her thoughtfulness and consideration toward others. In a word, humble! Erica was an absolute gem to work with. She came to the shoot early (groggy makeup team in tow!) and was ready to go. She had great presence, and knew what to say and when to say it. When the cameras weren’t rolling, she was relaxed and chilled with the crew. We loved spending the day with this classy, intelligent, self-possessed star!
Erica speaks often about the power of understanding your value and building a personal brand that reflects it. Here’s what she told us:
We also love how Erica’s powerful yet fun personal brand is emphasized by her choice of clothing and accessories. In fact, we loved it so much that we did a little digging and — luckily enough — were able to recreate some of her statement pieces with items that are both impressive and affordable.
We went gaga for Erica’s navy gold buttoned power blazer, and found a similar one that’s chic, versatile, and insanely affordable! Erica paired hers with a fiery orange top, which would also work well with our option, since navy goes with almost any color. Slip the blazer over a sundress to keep warm in an over air-conditioned restaurant or pair it with a favorite printed pencil skirt to look a little more dressed-up. Erica’s fabulously bold, gold filigree necklace and her statement gold bangle also caught our eye. We found similar and equally swoon-worthy options that are guaranteed to add a ‘wow’ to even the most casual look. Lastly was her power tote bag, which is a staple for any wardrobe. Our option commands the same attention and can be reversed for wearing two ways.
What a fun and inspiring day we had with Erica. We can’t wait to see where she shines next!
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